Tupelo Honey recently faced an exciting challenge when tasked with creating broadcast graphics for The Soccer Tournament—a completely new ground-breaking 64-match event over five days, spread out across five fields.

With a tight six-week turnaround,Tupelo Honey sought to incorporate live game graphics, upcoming match details, live scores from multiple fields, and previous game results. The Soccer Tournament presented Tupelo Honey with a unique opportunity to create broadcast graphics for this first of its kind event, with rules and format specific to The Soccer Tournament. Everything from team details and rules to the backend features their operators had access to, had to be developed from scratch. The objective was to seamlessly integrate information from multiple fields, allowing operators to display up-to-the-minute scores from different locations. The dynamic nature of the tournament required a solution that could handle vast amounts of data while delivering an easily digestible experience for viewers.

Due to budget and time constraints, Tupelo Honey had to depart from their traditional production methods, which typically relied on Viz, Xpression, or Chyron systems for their shows. Andrea Crawford expressed that “being about to use a cloud based system saved hardware costs and was easy to introduce to operators who haven’t worked on Singular before.”

Tupelo Honey sought a solution that could condense a vast amount of information into a visually captivating and easily digestible format for their audience. Singular's flexibility allowed them to leverage an existing package and tailor it to their specific requirements within the tight turnaround time. With numerous stakeholders involved, including Tupelo Honey, The Soccer Tournament, and NBC/Peacock, Singular delivered a final product that exceeded expectations and satisfied all parties involved.

Tupelo Honey's triumph in overcoming the broadcast graphics challenges at The Soccer Tournament exemplifies their expertise in producing captivating live sports events. By embracing the capabilities of Singular's cloud-based graphics platform, they created an immersive experience for viewers, seamlessly integrating live game graphics, scores from multiple fields, and upcoming match details with zero compromise on quality. The successful collaboration between Tupelo Honey and Singular stands as a testament to their commitment to excellence and their ability to deliver under tight deadlines.