MLB Network was seeking an innovative graphics solution for what would be a completely new, first-ever betting show for the network called "Bettor's Eye". Crucial requirements included the need to minimize the requirement for hardware and the overall production footprint, seamless live data integration and the ability for remote operation. The MLB Network wanted help getting set up but then intended to use their in-house teams to build new graphics.
Singular Certified Partner Reality Check Solutions has a long standing relationship with MLB Network and they led the project with Brian Perkins; MLB’s Sr. Director, IT Production Systems, Engineering. Together they saw the value and speed the Singular platform could deliver and set about creating the solution.
While MLB Networks’ creative services team collaborated with the RCS development team to design the animation look and feel, MLB’s production team worked with RCS on interfacing the betting data and the front end control application.
RCS’ proprietary Cobb platform is a sophisticated desktop operator application that talks directly to Singular and allows the MLB Network production team to build their own interfaced and manual pages in a playlist for both the bottom and side bar graphics.
Using AWS, the team were able to store a vast array of data including interfaced betting data provided by betMGM and SportRadar APIs as well as assets including logos, player headshots, sponsors and more.
In order to remove any friction in existing MLB control room workflows, the RCS engineering team built out a new Singular hardware solution utilizing Touchdesigner to convert Singular’s output URL into SDI.
After a successful launch of "The Bettor's Eye", the MLB Network team requested several new betting options and templates which were added to the RCS Cobb Application further enhancing the presentation and content. As the season progressed, the success of the show saw MLB Network simulcasting it and producing a special Postseason watchalong that streamed live on MLB.com, YouTube and Twitter.
The cloud-based production workflow that RCS implemented using Singular meant that MLB Network were able to produce this show, and more, with zero impact on their main production gallery and with a fraction of the resource.