July 4, 2023

Producing a Million Dollar Event: The 64 Matches of The Soccer Tournament (TST)

Tupelo Honey, a full-service production company with over 25 years of experience in sports, music and entertainment, recently faced an exciting challenge when tasked with creating broadcast graphics for The Soccer Tournament—a completely new ground-breaking 64-match event over five days, spread out across five fields. 

Project Overview:

With a tight six-week turnaround, Tupelo Honey sought to incorporate live game graphics, upcoming match details, live scores from multiple fields, and previous game results. The Soccer Tournament presented Tupelo Honey with a unique opportunity to create broadcast graphics for this first of its kind event, with rules and format specific to The Soccer Tournament. Everything from team details and rules to the backend features their operators had access to, had to be developed from scratch. The objective was to seamlessly integrate information from multiple fields, allowing operators to display up-to-the-minute scores from different locations. The dynamic nature of the tournament required a solution that could handle vast amounts of data while delivering an easily digestible experience for viewers.

Tupelo Honey's collaboration with Singular proved to be a game-changer. Throughout the project, the Singular team worked closely with Tupelo Honey. Andrea Crawford, Senior Director of Production, Remote, emphasized that “Jeff, Suzanne and the team were wonderful to work with. They seemed to be on the same page as us with everything. The build out process didn’t hit many snags and if it did, solutions were brought to the table quickly.”

Singular’s appeal:

Due to budget and time constraints, Tupelo Honey had to depart from their traditional production methods, which typically relied on Viz, Xpression, or Chyron systems for their shows. Andrea Crawford expressed that “being about to use a cloud based system saved hardware costs and was easy to introduce to operators who haven’t worked on Singular before.”

Tupelo Honey sought a solution that could condense a vast amount of information into a visually captivating and easily digestible format for their audience. Singular's flexibility allowed them to leverage an existing package and tailor it to their specific requirements within the tight turnaround time. With numerous stakeholders involved, including Tupelo Honey, The Soccer Tournament, and NBC/Peacock, Singular delivered a final product that exceeded expectations and satisfied all parties involved.

Wrap up: Success in overcoming Challenges

Tupelo Honey's triumph in overcoming the broadcast graphics challenges at The Soccer Tournament exemplifies their expertise in producing captivating live sports events. By embracing the capabilities of Singular's cloud-based graphics platform, they created an immersive experience for viewers, seamlessly integrating live game graphics, scores from multiple fields, and upcoming match details with zero compromise on quality. The successful collaboration between Tupelo Honey and Singular stands as a testament to their commitment to excellence and their ability to deliver under tight deadlines.

About Tupelo Honey:

Tupelo Honey is a prominent production company specializing in live sports events. With an extensive portfolio spanning various sports leagues, collegiate conferences, and sports networks, they consistently deliver high-quality broadcasts. Their partnership with The Soccer Tournament is a testament to their commitment to excellence and innovation.

About The Soccer Tournament:

The Soccer Tournament is a highly anticipated 32-team, 7v7 soccer competition, where the victorious team secures a remarkable $1 million prize.  This year the tournament was held in Cary, North Carolina, from Thursday June 1st to Sunday June 4th, featuring teams from across Europe and the USA. Rather than featuring first-team players from each respective team, the players involved are well known and aim to make the sport more fun for spectators and fans. This tournament pushes the boundaries of traditional soccer events and provides an exhilarating experience for both participants and viewers.

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