March 10 marked not only the first day of the famed Cheltenham Festival horse race, but also the launch of a new Singular overlay package for Racing Post.
Racing Post, a major horse racing information platform in the UK, teamed up with Betfair, a UK bookmaker organization, to produce a live "watch-along" stream on Racing Post's digital and social channels centered around major horse racing events throughout 2020. To enhance the viewing experience, Racing Post turned to Singular to provide overlays for the stream, which were built by Reality Check Solutions, a Singular Certified Service Provider.
RCS built a Singular overlay package that featured full screen and lower third elements that are integrated with the Betfair Exchange API datafeed to display live betting odds. Racing Post displayed these Singular overlays both prior to and during each race at the Cheltenham Festival, giving their viewers a useful second-screen experience throughout the races.
Racing Post will continue to use Singular during its coverage throughout the next year.