Grass Valley, technology provider for the live media and entertainment market, has announced a deeper integration of GV AMPP with Singular.live.

Grass Valley is growing GV AMPP’s ability to seamlessly localize content, and the deeper integration with Singular.live will enable the AMPP platform for virtualized media production tools to prepare graphics in advance, or on the fly, from within AMPP’s GV Live Producer Interface.

Using Singular’s On Device mode, graphics are rendered directly on the playback device. This means that graphics can have a different look and feel, or contain different information depending on the audience. By integrating with the media player, different graphics can be displayed by region, demographic, or preference.

As a platform for virtualized media production tools, GV AMPP allows media producers to create live content from anywhere and distribute it everywhere. GV AMPP greatly simplifies the process of localizing content for different regions, and different audiences.

“Adding Singular’s ability to render graphics right on the playback device opens up a level of graphics personalization that has never been seen before,” says Grass Valley’s Director of Alliances, Vitus Greifenegger,  “Consumers watching a sports event can now see deeper data or custom graphics for their team or favorite player based on choice or geography.”

“Integrating the Singular solution into AMPP has greatly simplified getting our graphics on air.” Continues Singular.live’s CEO Andrew Heimbold. “The AMPP platform fits perfectly with our philosophy of implementing cloud-native, browser-based SAAS solutions for the media industry with no custom hardware.”

About Grass Valley

We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world’s major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether it’s IP-native cameras or state-of-the-art cloud production platforms, we’re at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com