EA Sports recently launched a new Stay and Play Cup which brings together 20 professional footballers from 20 of Europe’s most historic clubs in support of GlobalGiving’s Coronavirus Relief Fund. As part of the Stay and Play Cup, EA will also donate US$1M to help support immediate and long-term relief and recovery in vulnerable communities most affected by COVID-19.
Broadcast live on ESPN2 and EA Sports’ Twitch channel, and gaining much attention from multiple other outlets, the event ran over five days and helped entertain a global football audience desperate to see some competitive football. EA wanted to help spread a simple message of Stay Home. Play Together.
The event represented another fantastic opportunity for Singular, who have seen a massive increase in sign ups and new projects as the move to cloud-based and remote productions has accelerated due to COVID-19. The restrictions have given many clients the opportunity to now road test things that they have wanted to do for a few years.
Singular worked closely with the team at EA Sports and service providers Reality Check Solutions to deliver a full production without requiring graphics hardware being purchased or shipped anywhere. Singular was used throughout the broadcasts for a variety of full screens, player match-ups, lower third name bars, and video boxes.
“The team at Singular worked tirelessly on custom graphics so that we could integrate their workflow into our entirely remotely produced national TV broadcast of the EA Sports FIFA Stay and Play Cup," said Sean LaRett, Coordinating Producer at EA for FIFA Competitive Gaming Broadcast.
"As a cloud-based platform Singular was perfect for our needs and enabled us to get up and running in a very short time frame without needing to buy or ship any additional graphics hardware. In addition our operators could work from their homes.”