Live Interactive Overlays at Red Bull Rampage

What if you could engage your audience on an entirely new level by integrating live, interactive overlays? The audience could actually participate in ways not possible on linear television. It's been talked about for years and now, a Singular client has done it - at scale - during a major event!

Held every October near Zion National Park in Utah, Redbull Rampage is the world's premier freeride mountain bike competition. The invitation-only event is similar to freestyle skiing and snowboarding, where competitors are judged on their choice of lines down the course, their technical ability and the complexity of tricks. For the 2018 program, Red Bull teamed with to enhance the live streaming experience by offering viewers live, interactive polling overlays during the 4 1/2 hours coverage. Viewers were asked to pick their favorite rider, event and trick and the results updated continuously in real-time throughout the duration of the poll. The polling overlays were rendered via Red Bull's Bitmovin video player on the viewer's web-enabled device. To our knowledge it was a first for anyone in the live streaming industry. A big thank you to our friends at Red Bull and Bitmovin for breaking new ground with!




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