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Case Study - Manchester City Football Club

 

Project Overview

Manchester City teamed up with Singular for an exciting new overlay package for Premier League Champions.  Not only have they been able to cut production expenses by switching to Singular for their graphic overlays, they have enhanced their digital content by adding Singular overlays to their match highlights, clips and live streams.

Production Details

Reality Check Systems created custom overlays in Singular's Composer for Man City. The production team have been using Singular since the start of the new season. They have enjoyed being able to enhance their production by adding overlays to both edited and instant highlights, as well as live streams for both the youth development and women's teams.  The productions team have been able send clips of goals immediately to all the clubs social pages (depending on rights agreements, Premier League clips not allowed) with Singular overlays. They use Singular through Grabyo and overlays are mixed with incoming LiveU streams.

The Result

The addition of Singular has helped Man City improve production quality and increase engagement/awareness on social channels, as well as attract new sponsors to advertise on their digital content.

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